7 Things Leaders Need to Stop Doing in Their Home Care Business (Clint Nobles)

Clint Nobles has worked closely with upwards of thousands of home care leaders and in this episode we talk about leadership behaviors—particularly the bad ones. He shares things that he’s seen and experienced firsthand that he advises home care leaders to actually stop doing. We tackle triage, trust, productivity, delegation, and other unique-to-home-care leadership lessons. He also shares his formula for the speed of success and a handful of other simple but effective frameworks to implement in your business now.

Play Episode

min

Aug 12, 2025

7 Things Leaders Need to Stop Doing in Their Home Care Business (Clint Nobles)

Miriam Allred (00:00)
Welcome to the Home Care Strategy Lab. I'm your host, Miriam Allred. Thank you all for tuning in week after week. This has been amazing. Today in the lab, I'm joined by Clint Nobles, the founder and CEO of Home Care Ops.

Clint, you were what some may call an influencer in the space back when I came to Home Care about six years ago. We've been partners, friends, co-hosts on numerous occasions. And back when I was putting together my first ⁓ list of maybe 20 or 30 guests for this new show, I thought Clint Nobles is on the list because I think of you as Mr. Formula. Every time I see you speak, host, present, you always add in an equation or a formula.

for what you're talking about. And as you know, that is part of the premise for this show is I wanna put home care leaders and operations under the microscope to see what works, what doesn't and why. And so naturally you were a good fit for this show. So thank you for being here in the lab. I'm super excited for our conversation today.

Clint Nobles (01:03)
Thank you so much, Miriam. I tell you, ⁓ I said this in the beginning, you're killing it with this. You're owning the strategy lab. You are really walking in and giving people not just something else to listen to, but something that I love, which I teach is you listen to do and then learn to do better. And I see that throughout all of the things you do. It's like, don't just listen to this, listen to do.

like go out and do this. So it is an honor to be considered ⁓ as part of this. And I tell you, I'm super excited about today.

Miriam Allred (01:42)
Thank you, Clint. The feeling is mutual. You all always say take action and I agree. We're not all here just to waste our time, just to listen, just to be bystanders. It's like, let's get serious. Let's listen, let's learn and let's actually go out and do in our markets. So know that some of that is inspired by what you and Jess have done the last several years as well. So you guys have worked with upwards of a thousand or thousands of home here businesses at this point. And I'm talking like

closely with them. Like you've been up close and personal in their business and you've done that with thousands of home care businesses. So today we're actually going to talk about like behaviors, leadership behaviors and particularly the bad ones, which is kind of a twist. I want you to share things that you've seen that you want to advise leaders to actually stop doing because again, you've worked with so many, you see the good, the bad, the ugly.

I want you to tell people what they need to actually stop doing. So before we do that, let's jump in and have you introduce yourself. And I told you before the show, throw in some things that people don't know about you and your background, pre-home care, getting into home care, starting home care ops, like give us a little story time, but throw in some of the juice that others may not know.

Clint Nobles (02:55)
All right, well thank you so much. ⁓ So, I showed you this a minute ago. My story starts with a balloon animal. ⁓ Well, at least today it does. I love being an entrepreneur. And when I was ⁓ a kid, one of the first things I did as a business is we actually set up in front of Walmart and I learned to tie balloon animals. Now this was before the internet, this is before any of that. I went out and found a clown.

which sounds a little risky as a kid. But I went out and found this clown and he told us how to do it. And I had like the whole outfit. I was giggled. I talked my sister into doing this with me. She was freckles, who probably would kill me when she watches this. But it was fantastic. We did the makeup, we did all that. And I did that for years. Like it was one of the, it was my second full business that I started. I started my first one in seven.

But that's probably something that like nobody knows unless they went to the Corbin Walmart and they were like, you look like that dude that had the freckles on. But yeah, so that's probably something nobody really knows. ⁓ But I tell you, the road and the journey here has been really incredible. know, Jessica and I, we founded Home Care Ops back in 2020 and as of right now, from what we have tracked, we have helped owners grow almost one billion dollars in revenue. That is, like, it's mind boggling to think of this, right? And when in reality, we didn't start to do any of this. ⁓ Jess and I are home care owners. We own a home care business. I come from corporate world before that.

We come into this and COVID hits, right? And we start giving out documents like candy. We start giving out documents, doing free classes because the industry has no, they have no parachute for this. Well, our business tripled or more during this time. And people were like, how is this? So we were like, you gotta have this document. You gotta have this clause. You gotta have this. We start handing all this out. We got PPE.

Millions of dollars of PPE and shipped it out across the nation at no markup. And all along the way, people were like, how are you doing this?

You know, coaches in the industry and across every industry, they always talk about the secrets, the behind the scenes stuff. ⁓

I gotta watch what I say. That's BS. I have to watch what I say here. That's BS. Because there's business, it's not a secret. And my mission in life is the democratization of operational intelligence.

‍

Clint Nobles (06:08)
I think about my dad running a business. I think about the business as I started. And I tell you, I'm not a coach. I'll tell anybody. I'm nobody's coach. I'm a strategic guide. I am somebody who has walked the road and I'm like, there's a hole over there. And if you want to know how I got around the hole, this is how it happens. And you mentioned working with the owners. Being able to watch owners transform into something new.

That they didn't know could actually happen has been incredible because we're not just talking about freedom. We're not just talking about increased revenue. Home Care Ops, what we founded Home Care Ops on is to be the guide, to be the person that says, I've been there. This is how it is. You can do it if you want. If not, that's fine. Just learn.

Learn from somebody, whether it's me or whether it's one of our action leaders, learn from somebody. So that's why I love what you're doing here, because you're blowing the doors off and saying, let's get down to the nitty gritty and let's find out the frameworks, the formulas, the things that truly make success possible, because success is not a reward. It is a result. And it's a result of doing.

Miriam Allred (07:37)
This is why we're friends, Clint. You and I are on the same wavelength with a lot of this, of just, like you said, blowing the doors off on education and information and business best practices. It shouldn't be secret. It shouldn't be behind closed doors. It should be, we are trying to elevate this industry. We're trying to elevate home care and we're trying to help as many seniors and caregivers and families as possible. And we all win when we share so openly. And that was such a good introduction. You actually just like took me back.

down memory lane to 2020 when you and Jess were handing out documents like candy. That is what I remember you both for. It was the pandemic. Nobody knew what was going on. Nobody knew what to do. Nobody knew what documents they needed. And I was at home care pulse at the time and we were all just unleashing documents to try and help one another and the PPE. And so I love that you mentioned that because that was I came in in 2019. That was 2020. And wow, it was a gong show for everyone. But that's where we elevated was like, let's help each other through this by sharing information. And that's what you all do best.

Clint Nobles (08:37)

Thank you. And I remember coming in and one of the first times we got to work together was actually on Home Care Pulse's stage and they had some things happening. And I remember telling Jessica at the time, man.

When an operator takes center stage, that's crazy. Like that's so great. And I told you this before we started. I love seeing you in your element and creating your brand and creating all of this because you're owning a voice that you have helped an industry hear.

Miriam Allred (09:20)
Thank you. I appreciate that. It's an honor for me. Like it is an honor for you. We love what we do and we love home care and we love the people in it. I talk to you, I talk to owners every single day, every single week. Like I just love the people here. So many good people with such passion and heart for this work that I just feel lucky to be surrounded by all these incredible business people and home care people that just have a passion for this. And we're all just colliding and sharing ideas, which is phenomenal. So

Great introduction, Clint. I actually loved like every bit of that. So thank you for sharing. Let's get into the meat of this. I am super excited. You sent me these ideas and I was like, I am so excited to hear your take on all of this and to hear examples and stories of operations that you've worked with where you have seen these things. So one kind of question before we get into about these like seven concepts, ⁓ what's the hardest part of working with home care owners who want to change but can't get out of their own way. We both see a lot of that in this industry and in other industries as well that leaders can't get out of their own way, but they want to change. What do you say to that? How do you guide people through that issue?

Clint Nobles (10:16)

So with this ⁓ and you mentioned the term guide, and that's what I believe. So when I say this, no, if this hits home to anybody listening to this, I say it with the most love I can possibly say because I have walked this road. I know the hardship of this. But we just brought in some action leaders ⁓ to our Action Leader Experience, our strategic guidance program.

And agencies ranging from, you know, a million to 20 million and like everywhere in between.

And they all come in for the same thing, I want freedom. And one of my mentors told me one time, his name's Keith Cunningham, and he said, in life, so often as entrepreneurs, we chase freedom and are upset and disappointed when all we have is success. And I see it every day. I talk to owners every single day. And the hardest thing for them to get over is they want freedom. want time, money, freedom. They want the ingredients of a fulfilled life.

But every action they take, every story they tell themselves ends with I don't trust anyone else but me. And let me tell you, I walked that road. It's one of the hardest things to do, but what I learned is it takes about six months to start exiting daily operations in a business when you commit to it. But that doesn't mean it's easy. It's simple, but it's not easy.

Business is complex, but operations are simple. And to me, that's the biggest thing. Because what they don't realize is you're either building a business that depends on you or a business that runs through you. And ⁓ you can't have both. It's one or the other.

‍

Download Transcript