Why You Might Be Headed For 6-Figure Fines (And How to Avoid Them)

Why You Might Be Headed For 6-Figure Fines (And How to Avoid Them)
Why You Might Be Headed For 6-Figure Fines (And How to Avoid Them)
Miriam Allred (00:11)
Hey everyone, welcome back to the Home Care Strategy Lab. It's your host, Miriam Allred. It's great to be back with you. I hope everyone's having a great week. Today in the lab, I am joined by Brendan Mullins, the CRO of Vitable Health. Brendan, welcome to the show.
Brendan Mullins (00:25)
Thank you for having me. It's great to be here.
Miriam Allred (00:27)
It's great to have you. I'm excited for this conversation. I told you I interviewed Joe last year, but it's been a while, and this topic is super important. And it's one of those things that I don't think enough people are thinking about, let alone talking about. And in this AI world, I wanna, I guess, just praise you guys in building something really tangible, meaningful, kind of basic or essential in the best way. And so like to kind of surface these conversations when I think everyone's kind of tapped out of AI. Not saying you're not using AI, you probably are, but
Something a little more like hands on and tangible. So excited to have this conversation.
Brendan Mullins (00:59)
Me too. Thank you.
Miriam Allred (01:01)
let's start with your background. Tell everyone a little bit about yourself and then do kind of a quick intro of Vitable as well.
Brendan Mullins (01:06)
Yeah, sure. So I'm Brendan Mullins. like you said, I ⁓ am the CRO at Vitable Health. I've been here just about two years. ⁓ I have been in the health and benefits industry for the last 20 working for a lot of probably the big brand names that you've heard and came to Vitable because I really I just got kind of got tired of like selling a thing and really wanted to do something different and actually help people.
And for me, you know, knowing this industry as well as I do, it's very tough to negotiate. It's very tough to navigate. ⁓ and often you don't feel like you're actually helping people, even though you might have set out to do that. So for me, Vitable was a really strong choice because I I think we have the best mission and I think we are really focused on, you know, actually doing something good for people. ⁓ personally, grew up in New York, live in San Francisco. I always say I have that, you know, cold, dark heart of a New Yorker inside that I present in a very fluffy and warm exterior. ⁓ but I've been very fortunate to have almost about twenty five years in both. So it really I think ⁓ big part of me but love living in the Bay Area now, which is where I'm at. So yeah.
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